Smart Personalization writes the wording around your own copy from the answers each visitor just gave. Your own copy is always there underneath, so nothing breaks if a personalized line can't be written in time.
Optimize → Smart Personalization.
Two switches.
- Personalize encouragements — the body of each encouragement screen is written for that visitor. Your headline and button stay exactly as you wrote them.
- Personalize the result — the result page headline and paragraphs are replaced with copy written for the outcome they landed on. Your outcome name, button and link never change, and redirect results are never personalized.
Your brief. A few sentences about who you help, your tone and anything to avoid. This is the biggest lever on quality. Start a line with "Never say:" to ban words outright.
Use their first name. Off by default. Only on the result page, only once, and only when the visitor gave a name.
Compare against your own copy. Off by default. Turn it on and half of your visitors see your original copy, so you can tell whether personalizing helps. The builder shows leads for each group side by side.
Try a sample. "Show me" writes one example from your first question and outcome so you can check the tone before you publish. Samples don't use your allowance.
What the preview shows. The builder preview always shows your own written copy. Personalized copy is only written for real visitors on the live quiz.
Safety. Every line is checked before it's shown: no links, no invented numbers or prices, no health or income claims, nothing on your "never say" list, and the same language as your quiz. Anything that fails the check is dropped and your own copy shows instead.
When your own copy shows instead. This is normal and costs you nothing:
- the line wasn't ready in a few seconds
- the safety check dropped it
- the visitor is in your comparison group
- you're out of smart screens
Speed. If a line isn't ready in a few seconds, the visitor sees your own copy and moves on. The results screen never waits and never blocks a redirect.
Allowance. One smart screen = one encouragement or one result written for one visitor. Free accounts get 200 in total; Starter 1,000, Pro 10,000, Agency 50,000 per period. Need more? Add 5,000 smart screens for $10 from Billing, or leave auto top-up on and QuizFly adds them for you. When you run out, quizzes keep running on your own copy.
See also: Encouragement screens · Outcomes and scoring · Plans and what's included · Buying extra leads, generations and smart screens.
In the Wizard. Step 4 has Write the result for each visitor (recommended). Leave it on and results use smart screens; the quiz always keeps your own result copy as a fallback.
When a smart screen is counted. Only when the visitor actually sees written copy. Lines are written a couple of questions ahead so they're ready in time, and anything written that the visitor never reaches is not counted against you.