Open a quiz and expand Analytics. The funnel shows, as distinct visitors:
- Started — tapped into the quiz
- Answered Q1 … Qn — reached each question
- Submitted email
- Saw result
The biggest single drop is tagged, and once you have 20 starts a one-line read-out names the question where most people leave.
Reading it. A steady, gentle slope is normal. A cliff at one question means that question is confusing, too personal, or too early — reword it, move it later, or replace it. A cliff at the email step means the outcomes don't sound valuable enough yet, or the reassurance line needs work.
Counts are per visitor, not per tap. Going back and re-answering doesn't inflate the numbers.