Open Analytics in the sidebar to compare every quiz, or open a quiz and choose its Analytics stage for the full report. Choose the numbers for today, yesterday, the last 7 days, the last 30 days or all time. 30 days is the default. The funnel shows four numbers:
- Starts — visitors who began the quiz
- Completions — visitors who reached a result
- Leads — email submissions
- CTA clicks — visitors who pressed the button on their result
Today and Yesterday run midnight to midnight in your device's time zone, and Today means so far today; reload the page to see new starts. Drop-off by question is always all time.
Starts, completions and clicks count unique visitors, so going back or pressing the button twice never inflates them. Leads count submissions, so that number can be a little higher.
Between the bars you get three rates. A low completion rate means the questions or the email step are losing people. A low lead rate means the email step itself needs a stronger reason to hand over an address. The third rate is the percentage of leads who clicked their result button. It is capped at 100% when event counts overlap.
By result lists each outcome with its leads, clicks and the share of its leads that clicked, so you can see which result is doing the selling.
On Starter and above, Drop-off by question shows the all-time sessions at each question and highlights the largest loss with Most people leave here. Free accounts still see the funnel and results, with an upgrade prompt in place of question drop-off.
The quiz Analytics stage also summarizes emails sent, delivered and unsubscribed, with a link to the full Emails stage.
Counts are per visitor, not per tap. Going back and re-answering doesn't inflate the numbers.
Your dashboard card shows the same four all-time numbers for every quiz at a glance. Select those numbers to open that quiz’s Analytics stage.